Our Debut Journey 01: Ssal is Officially Live
Rooted in the belief that true beauty begins from within,
we set out to create skincare that brings together
heritage ingredients, modern innovation, and the rituals of everyday life.
From the Founder
I envisioned a wellness brand that bridges the gap between ancient Korean wisdom and the global lifestyle of today. I am inspired by my life lived between Seoul and the West—cultures that define the beautiful intersection of tradition and innovation.
I founded INMI Seoul at this crossroads. Our products are born of Korean heritage, crafted with ritual-led design, and refined for the modern skin.
- Andrew Kim
Our Name, Our Story
INMI is a literal expression of "in me"— a philosophy rooted in the belief that beauty is not something added, but something revealed when your true self is preserved.
Seoul represents our commitment to sharing the wisdom and culture of Korean skincare with the world, through formulas built on Korea's most authentic ingredients.
"Nadaum" (나다움) — the state of being truly oneself. Derived from the word for beauty, Areumdaum, it reflects our simple but enduring belief: beauty is found in preserving one's true self and original essence.